PODCAST: Inside baseball on Edmunds’ new campaign with LA Dodger Tommy Edman
Los Angeles Dodgers utility man Tommy Edman stars in the latest Edmunds ad campaign. Photo courtesy of Edmunds.
With apologies to the postseason dreams of Mets fans (and, subsequently, Yankees fans), the Dodgers knew the value of a trade in 2024.
Tommy Edman was traded to Los Angeles during the 2024 season and became an instant hero in the playoffs. He was named MVP of the National League Championships Series, hitting .407 with a team-record 11 RBI, including a two-run homer and four RBI in the series-clinching win over the Mets.
And in a new campaign with the car-shopping site Edmunds, Edman is helping Angelenos know the value of a trade, as well.
On their vehicle, that is.
Edmunds senior vice president of marketing Alison Anziska returns to the Auto Remarketing Podcast for a discussion about the company’s latest “Edman on the Street” campaign that showcases Edmunds’ upgraded vehicle appraisal tool.
Anziska shares what Edmunds hopes dealers and consumers can come to understand about the vehicle appraisal process, how the Edmunds appraisal tool works and why LA is a hidden gem of car culture and the auto industry.
Listen to the discussion in the window below.
