SOUTHFIELD, Mich. -

Giving dealers some insight into what’s cruising the highways these days, Polk announced this week it recently released an enhanced version of its National Vehicle Population Profile (NVPP).

In the latest online release of the VIN-based NVPP, the company contends it has provided a "unique combination of speed-to-market with decades of experience to give customers the ultimate VIO solution."

Mark Seng, Polk’s global aftermarket practice leader, commented on the new offering, saying, "We’re excited about this latest release of NVPP that keeps customers updated on vehicles hitting the road every month.
 
"Our customers now have access to near real-time vehicle population data and the ability to analyze more than 110 vehicle attributes. More importantly, they now can review their catalog application coverage against the latest population of cars and trucks on the road," he continued.

Users have the ability to determine vehicle age by the exact month of a vehicle’s first registration, and to look into which vehicles are still with their initial owners and which have been sold multiple times, the company said.

It also covers Class 4-8 vehicles, in addition to light vehicles. 

Quarterly releases of NVPP are available less than four weeks after the end of each quarter.

"However, we’re working with several customers who are interested in getting data more frequently than that – perhaps monthly,” said Seng. “We’re excited to work with any customer looking to depart from the traditional batch-mode of doing things. In today’s world, speed is king, and we understand our customers need to be first in getting coverage to market."
 

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.