SCHENECTADY, N.Y. -

Ever wonder how many customers are out there “on the fence,” or on the verge of buying from your dealership?

According to Paul Potratz, chief operating officer of Potratz Partners Advertising, one of the keys to securing these leads is website chat.

In the latest edition of Think Tank Tuesday — Portratz’ weekly video featuring digital marketing tips and tools — he explains how chatting with visitors to your website can help secure more sales.

Potratz starts the video off with the following question: “If you could increase your leads from 150 to 600 per month, would you be interested?”

Potratz goes on to explain why chat can secure brand new customers, noting, “If you don’t have chat on your website, you are missing out on a lot of leads.”

Portratz contends the website chat function gives individuals who may not be ready to fill out a form or come in to the dealership a chance to see what you and your dealership are all about, in an easy, convenient manner.

To view this week’s Think Tank Tuesday, see here.
 

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