Potratz Webinar to Cover ‘7 Steps to End the Year Strong’

Of course, December brings the holiday shopping season with it, but Paul Potratz of Potratz Partners Advertising contends it brings something else, as well: “the most sales opportunity for your dealership.”

In today’s webinar, scheduled for 2:04 EST, Potratz and Jamie Welch, senior business development manager at marketing company PERQ, will address what they contend are the “7 Steps to End the Year Strong.”

In this Google hangout, Potratz and Welch will share the seven steps they have been successful with hundreds of dealers in the U.S. and Canada.

For more information, visit http://exclusivelyautomotive.com.

Auto Remarketing recently covered a portion of PERQ’s offerings with a story the highlighted the company’s FATWIN technology.

Offering dealers what is referred to as “advergaming” — in other words, blending branded advertisements into games that offer consumers incentives as well as entertainment, as the company describes it — PERQ utilizes a tool called FATWIN that manages games and contests for dealers. FATWIN also handles the prize redemption, and perhaps more importantly, the leads generated from the games.

Auto Remarketing recently caught up with Stephanie Thompson, client success director for PERQ, to talk about what FATWIN does and how dealers are using advergaming to their advantage.

For more on advergaming, see the Auto Remarketing story here.

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