Privacy4Cars has added to its leadership team and its board of advisors.

The automotive data privacy technology company announced Sherryl Nens has come on board as its new head of U.S. dealership sales and Jonathan Holland has joined as the company’s board advisor for Europe.

Privacy4Cars said both roles are newly created to accommodate its continued global growth in 2026.

Nens will lead the company’s domestic sales team in introducing new products and scaling growth specific to the dealership channel, the company said. She has more than 20 years experience in sales, market research and brand development, most recently serving as vice president of customer experience for ComplyAuto, helping drive national expansion and accelerating adoption in the dealership channel. She was previously an executive with Ford Motor Company for more than a decade.

“Sherryl has an incredible track record for success in the dealership sales category and deeply understands the dealership market, associations and the automotive compliance industry,” Privacy4Cars CEO and founder Andrea Amico said. “We look forward to scaling our domestic sales team, tools and partnerships under her leadership.”

Holland will focus on supporting Privacy4Cars’ expansion in Europe, where the company said, “strong regulatory tailwinds suggest Privacy4Cars’ solutions are necessary for GDPR compliance.”

Holland was one of the early team members for Manheim as it entered the continental Europe market in the early 2000s, establishing new businesses in Spain, Portugal, Italy and Germany. He later developed remarketing strategy for BMW Group’s Alphabet International and crafted European strategy and execution for ADESA/KAR Global/OPENLANE.

Holland is currently the founder and CEO of Gear Shift Strategies.

“Jonathan is an icon in the UK and EU automotive remarketing space and we are excited to welcome him,” Amico said. “He brings exceptional experience and a unique perspective that meaningfully rounds out our board of advisors.”