PureCars said Tuesday it has promoted senior director of national accounts Lauren Donalson to the role of vice president of client experience and strategic partnerships.

Donalson, who has been with PureCars for more than six years, will now head up several of the company’s client and partner teams. That includes digital strategy, OEM programs, solutions engineering and business development.

Before her time with PureCars, Donalson was with GS Marketing for five years. In that role, she managed front-end and parts/service marketing for Toyota dealerships and sister stores in the New York and Boston regions. Donalson began her automotive career by working in her family’s dealership group.

“Lauren’s extensive in-dealership experience throughout the sales, finance and insurance, accounting, and service and parts departments, along with her automotive marketing knowledge allows her to consult from an inside-out perspective,” PureCars president Jeff Ranalli.

“Lauren’s longstanding proximity to automotive and unique history allows her to translate dealerships’ stated opportunities into digital advertising actions and optimizations, resulting in highly profitable opportunities,” Ranalli said.

Donalson is also frequent guest columnist for Auto Remarketing, offering her expertise on dealer advertising.

Last month, she joined the Auto Remarketing Podcast ahead of Super Bowl XLI to talk about the automotive ad landscape as well as opportunities for dealers to bring eyeballs to their websites.

To listen to that conversation, click on the link available below, or visit the Auto Remarketing Podcast page.