SCHENECTADY, N.Y. –

Does marketing your service department online make sense? Is it profitable? These are some of the questions Paul Potratz tackles in this week’s “Think Tank Tuesday” video report.

In this week’s offering, titled, “Do you have an SEM strategy for service?,” the chief operating officer and founder of Potratz Partners Advertising delves into why it makes perfect sense for dealerships to market their service departments in the online space.

For example, Potratz covers a few search keywords such as “oil change,” which is searched about a million times on Google every 30 days. Without a doubt, people are looking for reliable service centers online.

For more information on how to reach potential service customers online, see the video here.
 

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