SPRINGFIELD, Va. -

Relevate, a data insight and management firm based in the D.C. area, has launched a new division specifically for the auto business.

The company said Relevate Auto will provide auto marketers with data to aid them in marketing campaigns through all channels, including direct-mail, email, Web and social media.

“You may have the best creative, brand or products, but without the right data you can’t target your message to the right customer or prospect at the right time,” said chief executive officer Steven Rao.

And that’s where Relevate Auto comes into play.  The rollout of the new arm comes in response to strong customer demand, Relevate says.

“We couldn’t be more excited about the launch of Relevate Auto. We received lots of encouragement and feedback from long-time customers that wanted us to build on the success of Auto ID, our proprietary 180 million vehicle owner database and leverage our 36 years of marketing data services to bring new auto marketing services to this industry,” said Rao.

“We have seen explosive growth and demand for our data and services over the last three years so this is a logical step to build on this success.”

The company listed the four areas as focal points of Relevate Auto’s tools:

– Get new customers.
– Keep your customers.
– Manage your customers.
– Understand your customers.

The solutions utilize Relevate Auto ID resources that offer make, model and year and multi-channel contact information plus more than 6 billion records of consumer data and information each month.

“Relevate’s Auto ID database is the standard bearer for comprehensive and accurate automobile marketing data on the owners of vehicles including make, model, year, etc.,” said Yen Sullivan, vice president of corporate strategy and development.

“This combined with other consumer data like age, gender, income, credit, new mover, etc. can be applied to increase the effectiveness of a marketing campaign or to power various marketing applications,” Sullivan added.