DAYTON, Ohio -

Reynolds and Reynolds announced on Wednesday that the company has acquired TradeMotion, a provider of on-demand parts software, parts services and e-commerce solutions for dealers and manufacturers who sell automotive parts and accessories online. Terms of the purchase have not been disclosed.

TradeMotion's technology platform includes Parts.com, what Reynolds says is the largest online marketplace for OEM parts and accessories. The site currently offers a selection of over 20 million different OEM items from major automotive manufacturers.

"TradeMotion's technology provides a competitive advantage for dealers selling parts through e-commerce and a proven way for dealers to add a new revenue stream to their dealerships," Reynolds vice president Sidney Haider said in a news release announcing the acquisition.

"By adding TradeMotion to the Reynolds portfolio, we're taking their expertise in e-commerce for parts and combining it with the depth of Reynolds experience in serving automotive retailers with technology solutions in the dealership,” he said. “Together, we believe we can grow and develop TradeMotion in ways that will benefit TradeMotion's customers and complement our overall strategy around the retailing solutions we provide to dealerships and OEMs."

Additionally, TradeMotion currently integrates with eBay Motors and Amazon, which increases its consumer reach for dealers and OEMs, Reynolds said.

TradeMotion co-founder Shawn Lucas, who will join Reynolds with the acquisition, said TradeMotion resolves common problems dealers have had in the past trying to both manage parts sales efficiently and sell to a broad consumer audience.

“In the past, dealers have faced a number of practical hurdles in trying to manage parts sales. TradeMotion solves all of that," Lucas said.

"Reynolds is a leader in automotive dealership technology solutions, and we see this as a great fit. TradeMotion and Reynolds share a similar vision in delivering the retailing tools and processes that enable dealers and OEMs to conduct more business, more effectively and profitably. That vision also includes making the process of purchasing parts far more efficient and satisfying for consumers than older, more traditional approaches to finding and buying parts."

Haider, who also founded AddOnAuto, Reynolds' vehicle accessory selling solution for dealerships, added that since the acquisition the retail management system platform has become more beneficial to dealers.

"The team at Reynolds continues to focus on delivering a complete retail management system platform to dealers," he said. "TradeMotion is one more example of extending the set of retailing tools we offer that can help deliver a new revenue stream for dealerships and a seamless shopping experience for consumers buying parts and accessories."