DAYTON, Ohio -

It was announced Thursday that Penske Automotive Group dealers in the U.S. and Puerto Rico will continue to use the Reynolds ERA software suite as the companies have extended their agreement.

Under the extended agreement, Reynolds and Reynolds will provide Penske dealers with its newest dealership software platform, ERA-IGNITE.

Reynolds has provided the ERA system to Penske Automotive and its dealers since 2004.

This new program features a Windows-based design and architecture that the companies contend enables dealership personnel to work more productively and to access information more efficiently. 

"It's a privilege for all of us at Reynolds to continue to support the Penske organization and meet their high standards every day," said Ron Lamb, president of Reynolds and Reynolds. "Over the past several years, Reynolds has invested steadily in product development to deliver products such as ERA-IGNITE. As the dynamics of the automotive industry continue to change, we remain committed to developing the products and services that help dealerships operate more effectively and improve the experience of their customers."

Penske Automotive president Robert Kurnick Jr. added, "We have developed a strong relationship with Reynolds working together on innovative data exchange, product enhancements, and operational improvements. The outstanding service and support we receive are important complements to the Reynolds products that we rely on every day. We are pleased to be moving forward with Reynolds and the new ERA-IGNITE platform."

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