SAN DIEGO -

Search Optics, a digital marketing solutions provider with a specialty in technology tools for dealers, announced a partnership today with with Los Angeles-based Kayne Partners, the growth private equity group of Kayne Anderson Capital Advisors that is a $24 billion alternative investment firm.

Officials explained the investment by Kayne Partners provides substantial financial support for Search Optics to further develop its custom marketing solutions and strengthen its presence within the automotive industry while identifying and seeking to expand in growth markets and industries.

Search Optics highlighted that it has experienced more than 40 percent annual financial growth during the past five years and the investment by Kayne Partners aligns with Search Optics’ intended growth strategy in the digital marketing arena for years to come.

With a diverse fund portfolio across multiple industries, officials went on to mention the investment by Kayne Partners represents a strategic alliance that will further position Search Optics as a preferred custom digital solutions provider across multiple industries.

“As a leader in the digital marketing space, we are always looking at opportunities to differentiate and strengthen our company, which is why we’ve engaged with Kayne Partners,” said David Ponn, chief executive officer of Search Optics.

“Through our discussions, it became clear to us that Kayne Partners shared our passion and mission for growth and continued success of providing strategic, results-driven marketing campaigns led by real people, to our clients,” Ponn continued.

Search Optics also pointed out the investment will help the company to continue expanding its reach and providing customized digital marketing strategies to its customers.

Search Optics said it prides itself on what the company believe is its best asset: the creative digital marketing experts that strategize and manage each and every campaign.

The company offers a strategic combination of results-driven tactics, including:

—Virtual showroom
—Display advertising
—Email marketing solutions
—Mobile website platform
—SEO
—Mobile applications
—Comprehensive tracking for all media
—Social media and reputation management services
—Managed paid search
—Local search platform

Doyl Burkett, a partner at Kayne, also commented on today’s partnership.

“Kayne Partners has a strong track record of partnering with leading, high growth companies, and we are excited about our partnership with Search Optics and their management team,” Burkett said.

“We believe the automotive industry will continue to move towards more efficient and effective digital marketing initiatives, and Search Optics is uniquely positioned to help their customers take advantage of this industry shift,” he continued.

“We continue to be impressed by the founders, their management team, and the offerings they bring to their clients,” Burkett added.

Search Optics was advised by Telos Advisors on the transaction with Kayne Partners. Specific investment terms were not disclosed.

Editor’s Note: Search Optics offered more strategic recommendations on maximizing and measuring digital marketing efforts in the Dec. 1 edition of Auto Remarketing. The digital edition of the feature can be accessed here.

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