MONCTON, New Brunswick -

Canada-based automotive technology company Selectbidder has recently penned a partnership with one of California’s largest independent auctions: North Hollywood’s own All Valley Dealers Auto Auction.

AVDA Auction plans to use Selectbidder’s platform to manage real-time bids between its network of dealers for their respective trade-ins.

“This new technology is important to our business,” said Victor Soghomonian, the auction’s owner. “Using Selectbidder will help our dealers buy and sell more cars straight from their lots because they will be dealing with us at the point of trade. This makes the whole process faster and easier.”

Meanwhile, 3,500 miles away, in Moncton, New Brunswick, Selectbidder continues its roll of signing auctions in the United States, including other, previously signed independent auctions in Florida, Maine and Pennsylvania.

The Selectbidder platform itself is fairly simple: a selling dealer scans the VIN and takes a few photos of a potential trade-in vehicle and posts the information along with a condition report to Selectbidder. A notification is sent to select dealers in the auction’s network of dealers and interested dealers can make bids on the vehicle in real time. The dealer can then show this offer to their customer during negotiations to ensure they know they’re getting a fair deal.

“We’re pleased to welcome AVDA Auction to the growing Selectbidder family,” said Sean Liptay, Selectbidder’s chief executive officer. “They are part of a growing wave of independent auctions who see how technology can make their business more efficient and profitable. We look forward to helping them make the trade-in process more efficient for their dealers.”

For more information on Selectbidder, check out its site here.