LAKEWOOD, Colo. -

American Auto Shield and Rod Heasley of KISS Concepts Group are introducing Modern Auto Protection — a vehicle service contract program that allows buyers to build their own unique plan — at the  NIADA Convention and Expo in Las Vegas.  

The program was designed by Over The Edge, an Ohio-based business technology solutions company, and it is American Auto Shield’s first vehicle service contract program sold indirectly through dealers, says a news release on the program.

“During my four decades in this business, I’ve never seen an environment where consumers are asking for the level of control over their buying experience that they are today,” Heasley said. “You see it in the tremendous growth of digital retailing and the customization of the car buying process. Now is the perfect time to offer every buyer a program that covers exactly what he or she personally needs.”

Using MAP’s unique dealer-focused features, dealerships can leverage the program to bring increased traffic to their stores.

The program’s dealer-focused features include:

— One simplified contract that covers all programs, supplemented by a one-page addendum depending on coverages chosen

— Customer support on behalf of dealers to help them remain compliant and uncover new revenue streams

— Entire vehicle class guide streamlined onto one page

— Reimbursement for emergency repairs performed outside of normal business hours

MAP applies an interactive quoting tool to calculate a custom price that is based on consumer responses to a variety of questions.

“Each quote is truly unique to the situation, with more than 12,000 variables in our pricing algorithm. As a result, the customer can create a program that covers them for the specific mileage, term, deductible and coverages they need,” Heasley said. “We’ve thrown the pre-packaged plans out the window. Dealers will garner much more success by helping customers get exactly what they want, need and can afford.”

KISS Concepts is currently accepting applications for independent business relationship managers interested in bringing the program to their dealerships. The program will be offered in each state, with the exception of California.

Additionally, DMS and menu system integration for MAP is available through F&I Express.

For more information, visit www.modernautoprotection.com or email info@modernautoprotection.com.