ServiceUp raises $55M in Series B funding to cater to fleets & insurers

ServiceUp, an all-in-one tech platform to help fleets and insurers manage vehicle repairs, has raised $55 million in Series B funding.
According to a news release distributed on Wednesday, the round was led by PeakSpan Capital, with participation from existing investors Hearst Ventures, Trestle Partners, Capital Midwest Fund, and Litquidity Ventures. This brings the company’s total funding to date to $70 million.
Founded in 2021, ServiceUp initially started by managing repairs for individual drivers with a simple model: Pick up the car, get it repaired, and return it hassle-free. The company then realized there was a bigger problem and greater opportunity.
The company said fleets and insurers were stuck with outdated processes, disconnected vendors, and no real visibility into repairs. That gap led to a bold expansion into the B2B market.
Today, ServiceUp is a repair partner for leading fleets, insurers, and shops across the country.
“We’re not here to slightly improve vehicle repair management. We’re rebuilding it from the ground up,” said Brett Carlson, co-founder and CEO of ServiceUp. “Every delay, every unknown, every wasted hour — we’re eliminating all of it with tech and automation. This raise gives us the fuel to move faster, go bigger, and keep pushing the auto repair industry forward.”
Managing the entire repair process is one of the most painful parts of running a fleet or processing claims since sometimes shops lack updates, data is scattered, and repairs can stall.
ServiceUp is designed to solve those challenges by managing the entire process from pickup to delivery, while giving teams real-time visibility and control.
The platform can deliver efficiency by eliminating manual follow-ups, provides transparency through live repair tracking, and offers oversight with a centralized dashboard.
Collision, maintenance, and mechanical repairs all flow through one system designed to reduce delays and speed up results.
ServiceUp is used by numerous companies, including Zipcar, Voyager Global Mobility, Clearcover, and Kyte.
Across its customer base, ServiceUp said it has reduced repair cycle times by more than 30%.
With this latest capital raise, ServiceUp said it will grow its team, enter new markets, and accelerate development of Connect — a SaaS configuration that can give fleets and insurers self-service control over repairs.
Connect centralizes workflows across a customer’s existing shop network, while ServiceUp 360 provides full-service repair coordination.
“Auto repair has remained one of the last great black boxes in the modern economy — fragmented, opaque, and bogged down by outdated workflows and siloed point solutions,” said Jack Freeman, partner at PeakSpan Capital. “It’s a system that frustrates fleet operators, drains productivity, and kills margin for insurers and service providers.
“ServiceUp is dismantling that model,” Freeman went on to say. “They’ve built the first truly intelligence-driven system of engagement for the automotive repair space — redefining how the entire ecosystem connects, communicates, and operates.”