NORFOLK, Va. -

Dominion Dealer Solutions released its second tool for store managers to leverage in less than a week.

On the heels of rolling out a monthly payment tool, Dominion Dealer Solutions on Tuesday introduced what it’s calling ShopMyWay, a suite of shopping tools designed to enable the vehicle buyer to control the shopping and research processes.

The company explained that ShopMyWay lets consumers not only search a dealer group’s entire inventory based on specific features or preferences, but also compare those vehicles side by side.

Additionally, online vehicle shoppers can view the value of a current trade and ascertain which vehicles can be purchased based on prequalified credit.

Dominion Dealer Solutions explained that dealer groups have searched for a way to maximize their businesses’ entire inventory online, facilitating online shopping and directing traffic to their own websites. The company added that dealers also need an environment where they can provide information to high or mid-funnel shoppers, empowering them to shop for vehicles based on their own needs.

Dominion Dealer Solutions general manager Nicole Case indicated ShopMyWay can capture these high and mid-funnel shoppers and create engagement opportunities with them. Case noted these shoppers typically search third-party or OEM websites for the same information that ShopMyWay now lets them view right on the dealership’s website.

With ShopMyWay, dealers can further connect with these shoppers without redirecting them to an automotive portal or manufacturer website.

“This is a first of its kind solution that allows a dealer group to provide consumers with the automotive shopping experience they always wanted,” Case said.

The company went on to mention ShopMyWay can provide an end-to-end, consumer-driven shopping experience. The sites are designed to be easy to use for vehicle, trade and payment-oriented automotive shoppers. Consumers can search the entire dealer group’s inventory by payment preference and look at detailed, side-by-side vehicle comparisons.

Without consumers having to leave the dealer group website, the full-service trade valuation tool can let them pre-qualify for credit and payments so dealerships can efficiently follow up. In addition to providing a singular digital resource for car buyers conducting research on a dealer group website, ShopMyWay can reduce the dependence and money spent on third-party automotive sites while driving high-quality appointments directly to the dealership.

Instead of the dealer group website acting as a directory, Dominion Dealer Solutions said ShopMyWay can make the site a destination for consumers, using the same science-driven responsive website design behind Dominion’s websites.

Sean Stansell, product manager for Dominion Websites, said: “Google identifies 19 digital research touchpoints for auto purchasers. With ShopMyWay, dealer groups can instead make theirs the only one.

“They can eliminate third-party distractions and establish that direct shopping relationship with the consumer,” Stansell said.