NEW YORK -

Sirius XM Radio has officially launched its Service Lane program that aims to build on the momentum of the SiriusXM Pre-Owned Vehicle program while providing participating dealers an extra selling point for their service shops and a chance to drive customer loyalty.

Service Lane offers a free two-month subscription to SiriusXM for qualifying customers who take satellite-radio equipped vehicles in for service at participating car dealers.

“Service Lane is being embraced by dealers as a way to show their appreciation to service customers and build loyalty, providing dealers with the opportunity to give qualifying original and subsequent vehicle owners access to SiriusXM’s unparalleled lineup of commercial-free music, premier sports, comedy, news, exclusive talk and entertainment,” said Joe Verbrugge, senior vice president and general manager of automotive remarketing and retail sales at SiriusXM.  

The company notes that this new program “builds on the success of the SiriusXM Pre-Owned Vehicle program.”

There are more than 10,000 dealers participating in the used-car program, including most leading franchised dealer groups.

“Now SiriusXM and participating dealerships are able to reach many more satellite equipped vehicle owners, who otherwise may not have had the opportunity to fully experience a SiriusXM trial subscription,” the company said.

To enroll in either or both the Service Lane Program and SiriusXM Pre-Owned Vehicle Program at no cost, visit www.siriusxmdealerprograms.com.

 

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