ATLANTA -

Sonic Automotive announced it has standardized its dealerships’ website chat solutions and chosen Contact at Once as its leading provider.

The chat solution features dealer group management capabilities that the company contends helps “standardize chat processes, reporting and tracking; while enterprise-level application programming interfaces  allow information to seamlessly pass between the chat software and other applications, such as customer relationship management systems.”

Commenting on the news, Rachel Richards, vice president, retail strategy and business applications at Sonic Automotive, said,“We needed a chat product that could be implemented consistently across more than one hundred dealership websites, while allowing centralized management of the chat experience and metrics. Contact At Once provides the functionality we required, along with the expertise of having implemented chat for large dealer groups.”

The chat provider also allows dealers to create interactive presence for potential customers in multiple places online, including ad listings, mobile websites, OEM websites and more.

Marc Hayes, Contact At Once co-founder and executive vice president, said, “Our ability to scale across many sites with one chat platform makes the product a good fit for dealer groups who need to have a unified online presence.”

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