Sonic Automotive selected NETSOL Technologies to lead what the provider of artificial intelligence-powered solutions and services to sell, finance and lease assets called “a discovery engagement” for the dealer group.

According to a news release distributed on Tuesday, the project is focused on defining the “requirements and roadmap” for a next generation omnichannel digital retail platform powered by NETSOL’s Transcend Retail.

The technology company said this strategic engagement supports Sonic Automotive’s continued investment in digital innovation by defining a scalable platform architecture that enhances customer experience and dealer operations across its EchoPark Automotive operations.

Leveraging the capabilities of NETSOL’s Transcend Retail platform as both a foundation and a flexible framework, the company said the engagement will explore new opportunities to unify workflows, enable deeper system integration, and support a seamless, connected retail journey.

“We take pride in delivering exceptional guest experiences and are excited to partner with NETSOL on this digital retail initiative,” Sonic Automotive chairman and CEO David Smith said in a news release distributed by NETSOL.

“We look forward to developing innovative ways to enhance our digital retail operations with the Transcend Retail platform and deliver a world-class experience for our EchoPark Automotive guests.” continued Smith, who recently highlighted other improvements at EchoPark.

Led by NETSOL’s Transcend Retail team in close collaboration with Sonic, NETSOL said the initiative will produce a blueprint aligned with Sonic’s vision for an elevated, technology-driven retail experience.

NETSOL founder and CEO Najeeb Ghauri said this partnership reflects the broader momentum among top dealership groups embracing digital-first strategies to stay ahead of evolving consumer expectations.

“Our industry-leading digital retail platform (Transcend Retail) revolutionizes how dealerships sell, finance and deliver cars with a fully digital, integrated solution that simplifies the entire customer journey,” Ghauri said. “By leveraging Sonic’s current technology assets and the power of our Transcend Retail platform, we’re not just supporting Sonic’s growth in the used-car market, we’re pioneering a scalable model that sets the standard for the future of automotive retail.

“This discovery project represents a pivotal step in Sonic Automotive’s commitment to embracing digital-first retail models,” he added. “The partnership underscores a broader industry trend as leading dealership groups prioritize digital transformation to stay competitive in today’s fast-evolving automotive marketplace.”