GROTON, Mass. -

String Automotive unveiled enhancement to its Dealer Positioning System (DPS) that can help dealerships proactively execute on the marketing data recommendations the system can provide.

Named Strategy in a Box, String Automotive explained that the new feature takes the bedrock of crucial information that lies within the DPS and delivers precise marketing action items, model by model. The result is step-by-step instructions on how to target the right customers geographically, through the right channels, and with the most targeted message to lift sales.

The company also pointed out dealership management can give these action reports to their internal teams or agencies to execute on the marketing recommendations.

“Our String Automotive clients tell us over and over that they just want to sell more vehicles instead of getting caught up in data. We agreed, and that’s why in 2016 String Automotive’s latest services will crunch the numbers and generate your go to marketing plan, while giving you the exact people to target,” said Ken Kolodziej, String Automotive’s co-founder and chief executive officer.

Utilized by more than 250 dealer operations executives, String Automotive’s Dealer Positioning System can combines multiple sources of data from inside and outside the dealership to provide a rich, actionable plan to gain market share in each geographic area. By showing dealership personnel where they can lift market share, which channel will be most effective in doing that, and what message will resonate best with those target customers, String can help dealerships make the most of their marketing budgets.

“There is no doubt that String gives us an advantage over our competitors,” said Kevin Liles, general manager of Edwards Chevrolet in Birmingham, Ala. “Half of the battle is knowing where to focus our efforts, but Strategy in a Box arms us with so much more, the best medium(s), the best message and the perfect targets for ‘no waste’ advertising execution.”

To find out more about Strategy in a Box, go to www.stringautomotive.com. Dealers also can stop by booth No. 6645N at the National Automobile Dealers Association Conference and Expo in Las Vegas beginning on March 31.