NEWTON, Mass. -

String Automotive, a provider of analytics and online marketing solutions, introduced a new solution on Tuesday called the Dealer Positioning System (DPS).

The company explained the DPS is designed to enable dealers to attract, convert and retain more buyers by letting their “data lead the way.” The DPS is meant to put the power of analytics into the hands of dealers by consolidating and interpreting numerous sources of data to develop a customized action plan for each rooftop.

String Automotive’s patent-pending Dealer Positioning System can help dealers navigate today’s dynamic market with what the company contends is the only vertically-integrated inbound marketing and analytics solution available.

Officials highlighted the DPS can work seamlessly with a dealer’s existing systems to objectively make sense of internal and external data, delivering actionable insights and competitive intelligence to improve marketing effectiveness and bottom-line results.

As the only certified Google Analytics partner in the automotive industry — and one of only 210 in the world — String Automotive declared that it is uniquely positioned to keep dealers on the cutting edge of performance optimization.

The DPS can integrate statistics from Google Analytics with data from the dealer’s own dealership management system and service vendors (including CallRevu, CallSource, Century Interactive and Contact At Once), then incorporate registration and demand data from industry leaders including Dataium to give dealers a full picture of their marketing funnel and sales performance compared to their competitors and local market.

“Dealers have been inundated, often abused, with data for years. Now, with the explosion of Big Data in automotive, for many dealers it’s just ‘more data’ and they simply don’t have time to be analysts,” said Jason Ezell, president of Dataium.

“The whole key to utilizing this data is quick, easy, and actionable interpretation of the data. String’s DPS has brought this capability to a new level that will change the way dealers 'see' their business. We are proud and excited to be a small part of this launch,” Ezell continued.

The DPS integrates with String’s other modules, including inventory management, custom websites optimized for SEO, reputation management and strategic SEM. Each module can be used alone or in conjunction with others to deliver transparency, insight and innovation to every auto dealer, putting them in complete control of their online marketing programs.

Key benefits of the DPS include:

—Flexible, next-generation SaaS offering that integrates with multiple DMS and service vendors

—Synthesizes and consolidates data into clear, concise real-time reports

—Enables measurable ROI of digital spend

—Intelligent, insightful and predictive analytics

—Simple visual representation of data (with patent-pending visualization technology)

—Creates and automates a customized daily action plan

—Facilitates a strategic advantage by highlighting opportunities and competitive threats in a dealer’s local market

“Dealers are drowning in data, but it’s sitting in silos. Your typical dealer is trying to sell cars, not build spreadsheets. Dealers need a set of tools to do the heavy lifting for them to take their data, as well as intelligence about their local market, interpret it, and identify areas of opportunity so they can go back and act on that insight immediately,” said Ken Kolodziej, chief executive officer and co-founder of String Automotive.

“The DPS offers multiple, innovative ways to look at data, so whether you’re a dealer principal, general manager or e-commerce director, you’ll find the level of detail you need to understand at a glance what’s happening in the dealership and the local market today,” Kolodziej continued.

Paul Atkinson, Internet sales director at Ehrlich Toyota of Greeley, Colo., is a beta customer of String Automotive.

“(The String DPS) is like a Swiss Army Knife, with several digital marketing tools in one. It provides a clear picture of the effectiveness of my marketing efforts, with actionable data I can use immediately,” Atkinson said.

The DPS is available to dealerships immediately.

For more information or to request a free demo, visit www.stringautomotive.com.

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