Toma, a provider of AI agents for auto dealerships, announced a $17 million investment from a group that includes Holman Automotive Group and Car Dealership Guy founder Yossi Levi.

The investors are led by Andreessen Horowitz, and other participants include Y Combinator, Flex Capital, Scale Angels, and Turing.com founders Jonathan Siddharth and Vijay Krishnan.

Toma’s AI agents are designed to answer 100% of dealership calls, including scheduling service appointments, checking open recalls, handling parts orders, answering sales questions, and managing the follow-up process for calls that need to be handled by a human.

The company said the agents can be customized to a dealership’s specific customer service style, workflows, phrasing, tone and brand, and can be trained by the staff to navigate each store’s unique requests receives — for example, one dealership might frequently get calls about diesel oil changes, while another might often receive inquiries about EV charging.

Toma said its agents have helped dealerships handle millions of call minutes and recover millions in revenue their launch less than a year and a half ago.

“Dealerships are the economic backbone of so many communities, yet they’ve been left out of the automation wave transforming other industries,” Toma CEO and co-founder Monik Pamecha said. “With Toma, they no longer have to choose between delivering great service and staying profitable. They get an AI employee that never misses a call, never takes a break and never stops learning.”

Pamecha and co-founder Anthony Krivonos are engineers who previously worked for Scale AI, Uber, Lyft and Amazon and “became obsessed with making AI truly useful for underserved industries,” the company said in a news release.

“AI is transforming nearly every sector, but what excites us about Toma is how they’ve zeroed in on a critical industry often overlooked by Silicon Valley: auto retail,” Andreessen Horowitz partner Seema Amble said. “Toma’s AI doesn’t just sound smart— it actually does the work and delivers real business value from day one.

“We believe they’re positioned to fundamentally reshape how dealerships operate, helping them run more efficiently, serve customers better and drive stronger bottom-line results.”