NEW YORK –

Arriving just a couple of days after video advertising technology firm Pixability detailed how many monthly views automotive content on YouTube generated in 2015, social video analytics company OpenSlate pinpointed the Top 10 automotive brands that enjoyed an average subscriber growth rate of 27.3 percent in January.

OpenSlate indicated general automotive content YouTube channels generated a total of 111 million monthly views and boasted 5.3 million total subscribers, averaging about 53,000 subscribers per channel.

The firm determined the Top 10 automotive channels are associated with a wide array of badges with an average of 29,400 subscribers.

That Top 10 according to OpenSlate, which also noted recent monthly growth, includes:

1. Infiniti Europe: 90.70 percent

2. Mini USA: 44.90 percent

3. Chevrolet Canada: 31.70 percent

4. Kia Motors Worldwide: 28.10 percent

5. Ford UK: 17.90 percent

6. Jaguar UK: 16.80 percent

7. Toyota Global: 13.70 percent

8. Scion USA: 10.70 percent

9. Subaru Canada: 9.60 percent

10. Mazda USA: 9.50 percent

As Auto Remarketing previously reported, Pixability’s Get Behind the Wheel: Auto in the Premium Video Ecosystem study released Monday said that auto-related YouTube content generated 2 billion monthly views in 2015 and that annual views climbed 42 percent between 2014 and 2015.

For much of the late 2000s and in the early portion of this decade, monthly views of auto content averaged 500,000 or fewer, though slowly but surely rising. It eventually eclipsed the 2 billion monthly view mark.

The Pixability study also says that there has been stronger interest in searching for the term “car review” on YouTube over the past five years than on Google.com. 

Senior editor Joe Overby contributed to this report.