ATLANTA -

Consumers, dealers and buyers have yet another way to connect with each other.

AutoTrader.com announced Wednesday that shoppers can now utilize the Trade-in Marketplace when looking to sell their used vehicle from the convenience of their smartphones.

AutoTrader.com has integrated the Trade-in Marketplace tool across all of its mobile properties.

Users can now access the tool to generate the site’s Instant Cash Offer via the mobile site m.autotrade.com, or the AutoTrader.com apps on the iPhone or Android platforms.

“One of the first things car shoppers want to know is how much they can get for their current vehicles,” said Tom Fyrer, general manager of AutoTrader.com’s Trade-In Marketplace. “By bringing the Trade-In Marketplace to AutoTrader’s mobile properties, we are making it easier than ever for them to get an Instant Cash Offer whenever and wherever they happen to be.”

The company also shared that this new integration comes at a time when mobile traffic to the AutoTrader.com site has shown significant increases.

In fact, since the beginning of the year, the site has experienced double-digit gains in mobile traffic growth every month, with over one third of the monthly unique visitors accessing the site from a mobile device.

 “At AutoTrader.com, our goal is to connect buyers and sellers, and the Trade-In Marketplace has been a key factor in further enabling us to accomplish that,” Fyrer continued. “Each month, more than 250,000 Instant Cash Offers are generated through the Trade-In Marketplace, and we believe that this mobile integration will provide dealers with even more opportunities to engage consumers who are looking to trade-in or sell their vehicles.”