TraXtion, a provider of tire diagnostic software systems, has promoted auto industry technology veteran Brad Kokesh to president and chief operating officer.

Kokesh, who has served as TraXtion’s chief revenue officer since joining the company in late 2023, will lead day-to-day operations and strategy. Founder Roger Tracy will continue to serve as CEO.

“Brad has overseen key product launches and helped drive significant customer success and growth during his time at TraXtion,” Tracy said. “His deep industry knowledge and proven leadership are helping dealers capture a share of the more than $90 billion in tire revenue that currently leaves their service lanes. We could not be more excited to have his strategic vision lead us into the future.”

Brad Kokesh

Kokesh’s career spans more than 25 years in the industry, Kokesh, including senior leadership roles with Shift Technologies, DealerSocket, Cox Automotive and Dealertrack. He began his career working in dealerships throughout the Midwest.

In a news release, TraXtion said he brings “a rare blend of executive leadership and hands-on dealership knowledge” to his new position, in which he’ll focus on scaling operations, expanding customer success initiatives and driving development of software systems designed to help dealerships to retain customers and drive tire and alignment revenue.

“TraXtion is a rocket ship right now,” Kokesh said. “Between our innovative new product launches and rapidly growing customer base, we are on a mission to help automotive dealers capture more revenue from their service lanes — which in today’s competitive environment is more important than ever.

“I’m honored by the trust Roger and the board have placed in me.”