AUSTIN, Texas -

Based on the contention that nearly 80 percent of potential purchasers began their online vehicle shopping using a search engine, Trilogy developed a premium lead service for used vehicles based on what the company believes is already proven new-vehicle lead technology.

Executives highlighted Trilogy SmartLeads is designed to provide high quality third-party leads for used vehicles with the same patented scoring engine utilized for new-vehicle leads — plus  additional inputs and data analysis unique to the used market.

The company explained SmartLeads features the following:

—SmartLeads Scoring Technology: Trilogy uses comprehensive data mining combined with statistical predictive modeling to determine whether or not each lead has been submitted from a shopper with genuine intent to purchase.

—Total Transparency: User-friendly metric reports clearly identify where each and every lead originates, so dealers and consultants understand where the lead originated.

—No Questions Asked Credit Policy: Dealer can return any lead for any reason through a dealer controlled portal that allows them to customize lead settings, request and track credits and set budget in real-time.

“SmartLeads is recognized throughout the auto industry for quality and ease of use, and we’re delighted to expand this service to used cars,” said Michael Richards, president of Trilogy Automotive.

“Trilogy’s 1500 auto dealership clients have continually asked us to assist them in improving used-vehicle leads,” Richards continued.

Dealers can begin to enroll later this month. For more information, visit www.trilogysmartleads.com.

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