TrueCar sweepstakes to award ‘the ultimate simulation racing rig’

Photo courtesy of TrueCar.
TrueCar said it is celebrating its partnership with its TrueCar Military brand ambassador, NASCAR driver and Naval officer Jesse Iwuji, by announcing its ultimate eRacing fan sweepstakes in partnership with Iwuji.
TrueCar is giving sweepstakes entrants the chance to win “the ultimate sim racing rig” for one winner’s home. The winner will also receive a private eRacing lesson with Iwuji, along with a $300 eRacing gift card.
To enter the sweepstakes, fans can clicking the sweepstakes link and fill out the entry form on the TrueCar Military Jesse Iwuji page.
Iwuji said that for professional drivers such as himself, sim racing is an essential training tool.
“It helps us become better racers by simulating race experiences you can’t get anywhere else but on the track,” Iwuji said in a news release. “I’m excited to give one lucky fan the opportunity to have the ultimate sim racing rig and experience.”
Iwuji also said that as a service member and professional racer, he realizes the importance of having a support system to realize your dreams.
“I’m proud to partner with TrueCar to help empower someone to reach their goals and support their aspirations for sim racing,” Iwuji said. “Who knows, we may even find the next professional racer.”
Iwuji, who TrueCar noted is one of NASCAR’s few African-American drivers, was recently featured in TrueCar’s brand marketing campaign, “Drive On.” That campaign seeks to build brand awareness and brand affinity for TrueCar’s military channel. During Veterans Race Weekend, TrueCar sponsored Iwuji’s NASCAR Xfinity Championship race in Phoenix.
Earlier this month, Iwuji participated in TrueCar’s program, DrivenToDrive. That program helps veterans regain their freedom to drive. The program achieves that by providing veterans with a new vehicle retrofitted to their needs.
During the DrivenToDrive event ahead of Veterans Day, Iwuji surprised the DrivenToDrive winner, Karah Behrend, with a brand-new vehicle.
“At TrueCar, our foundation as a technology company lends itself well to a passion for driving, and we believe in making natural connections where they arise,” said TrueCar chief consumer officer Beth Mach. “In the spirit of this organic tie and today’s virtual-first environment, we are providing one lucky winner an incredible at-home sim racing rig and the opportunity of a lifetime to receive a private eRacing lesson from a NASCAR driver.”
The TrueCar eRacing Sweepstakes started on Monday and ends on Dec. 20. No purchase is necessary.