DETROIT -

Urban Science announced it has purchased AutoHook, a provider of digital marketing solutions that was formerly a division of HookLogic.

Urban Science, which provides analytical solutions to automakers and their dealers, said that with AutoHook coming into the fold, the company can now provide dealers and OEMs with the ability to offer real-time incentives via dealer websites, email, mobile, direct mail and third-party websites.

AutoHook’s digital marketing solutions will remain available, and the company and its employees are moving to Urban Science’s Detroit headquarters. David Metter becomes part of the Urban Science team as president of AutoHook.

“My team and I are very excited to join Urban Science. We see the combination of Urban Science and AutoHook as a real growth opportunity,” said Metter. “No one in the industry has a more proven track record in solving the automotive industry’s biggest challenges. It’s all about data, and Urban Science not only has the most, but they can do the most with it.

“This acquisition is a game changer in that we are enhancing digital conversions, but more importantly, taking it to the next level by attributing those conversions to sales in near real time," Metter continued. "No one else can do that.”

Urban Science founder, president and chief executive officer Jim Anderson said:  “AutoHook is an important addition to Urban Science. We are breaking new ground in helping dealers drive their business performance in near real-time. Bringing science to retail has allowed our clients to achieve high sales and high profit performance at the same time. AutoHook is a perfect strategic fit for Urban Science due to its innovative approach to increase showroom traffic.”