UVeye advanced its plans to grow overseas with the addition of Itay Erel as general manager of its operations in the U.K. and European Union.

The provider of artificial intelligence-powered vehicle inspection technology said the hire is part of its efforts to broaden its reach in European markets.

UVeye has been operating in Europe since 2023 through its partnership with Amazon, which uses UVeye for inspections of its delivery fleets in the U.S., Canada, Germany and the U.K.

“UVeye has already transformed the automotive landscape in the U.S., where we’re scanning over a million vehicles every month for leading OEMs, dealership groups, fleet, and rental companies,” UVeye CEO and co-founder Amir Hever said. “We’ve seen growing demand from European and U.K. partners, including major car manufacturers, and now we’re here to support them.

“With Itay’s proven leadership and deep industry expertise, we’re well-positioned to scale across the region in all key use cases, from dealerships to fleet and rental operations.”

Erel’s resume includes more than 15 years of entrepreneurial leadership experience, specifically in business growth and strategic partnerships. He most recently served as CEO of Drive TLV, a smart mobility innovation hub, and was co-founder and CMO of European gift voucher marketplace Zeek.

In his new role, he’ll be responsible for driving UVeye’s European and U.K. expansion by developing go-to-market strategies, building and managing teams and strategic partnerships, and increasing revenue and market share.

Erel said he looks forward to “helping OEMs and fleets streamline their vehicle inspection processes and drive operational improvements. With UVeye at the forefront of AI innovation, I’m excited to lead our European and U.K. growth as we continue to deliver unparalleled efficiency, accuracy and transparency in vehicle inspections and safety.”