OAKBROOK TERRACE, Ill. -

On Thursday, vAuto released a new pricing tool for its Provision mobile application aimed at giving dealers greater ease and efficiency to make market-smart used-vehicle pricing decisions.

The company said the new pricing tool is available as part of vAuto’s Provision mobile application for Apple iOS and Android users (under “Provision” in the Apple iTunes and Google Play app stores).

vAuto founder Dale Pollak highlighted the new pricing tool features a “mobile-native” design, replacing a hybrid desktop/mobile pricing tool in the Provision application.

“Our new mobile-based Pricing tool takes market-competitive pricing for dealers to the next level — giving them the ability to easily assess competing vehicles and quickly price their used vehicles at any place or time from their mobile devices,” Pollak said.

The new Pricing tool includes vAuto’s Live Market View data to help them make market-based pricing decisions that reflect inventory turn and profit objectives for each vehicle.

The company also pointed out the tool also can provide:

—A holistic view of every vehicle: Dealers can instantly cross-check vehicle condition reports from AutoCheck and Carfax as well as vehicle values from BlackBook, Kelley Blue Book, Manheim, NADA Used Car Guide and other sources, to get a holistic view of every used vehicle.

“The pricing tool’s comprehensive blend of vAuto market data and third-party resources help ensure dealers make the right pricing decisions every time,” said Jim Menard, vice president and general manager for vAuto.

—Fast access to vehicles: The pricing tool can offer multiple ways for dealers to filter and sort their used vehicle inventory to identify those that may lack pricing or other merchandising elements, such as a description, odometer reading or photos.

“Our mobile pricing tool gives dealers flexibility to identify vehicles that need attention and address these issues in a manner that fits their pricing strategies and workflows,” Menard said.

—Quick-reference vehicle letter grades: The pricing tool incorporates the Provision system’s A-F vehicle letter grades to give dealers a quick assessment of each vehicle’s retailing potential and risks.

“Dealers like seeing the Provision letter grades as they make pricing decisions,” Menard said. “They know that pricing an ‘A’ vehicle is different than pricing a ‘C’ vehicle.”

Menard insisted the new enhancement will be welcomed by store managers.

“vAuto’s Provision customers will see a dramatic difference with the new mobile Pricing tool,” he said.

“The ‘mobile-native’ architecture means a more intuitive user experience that allows dealers to instantly access the comparative market and vehicle-specific information they need to price and re-price their used vehicles,” Menard went on to say.

Additional information about vAuto is available at www.vauto.com.

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