BEVERLY, Mass. -

A product partnership between DataOne Software and consultancy firm SBD has resulted in a software product called VehiclePlannerPlus, which provides competitive intelligence and vehicle product planning.

The product helps with OEM marketing and vehicle planning activities, allowing automotive analysts to use a single tool to create, configure and export insights.

As a result, the typical effort to create complex tables and graphs to support the decisions of data analysts and planners is shortened.

DataOne Software, a Dominion Enterprises company, said SBD had a solid foundation for the technical aspects of VehiclePlannerPlus. But the team needed a data partner with exacting data sets, which the company said could boost the provided insights.

“Our biggest challenge in developing our product was around the descriptions behind the normalized definitions of different features. SBD innovation director Andrew Hart said in a news release.

Hart also said, “We were building the intelligence to support the tool but needed to do a lot of work on combining features and making sure we were doing like to like comparisons. That’s where DataOne was able to shine.”

The result was a combination of DataOne’s accurate data with SBD’s strong technology, according to DataOne, noting that the two companies brought planning and insight to manufacturers to deliver insights in minutes rather than days.

DataOne said the companies also produced innovations for additional channels such as dealers and insurance providers.

“Our strong partnership with SBD led to additional opportunities within the product, beyond the original scope of the project,” DataOne president Jake Maki said.

Maki also said, “We were not only able to help them bring their manufacturer solution to market, but to create revenue streams through additional channels as well. This is a great example of the advantages an innovative company can realize by working with a strong data partner.”