OVERLAND PARK, Kan. -

VinSolutions and Haystak Digital Marketing have partnered for an all-new dealer website solution.

The two companies announced Thursday the full integration of the VinSolutions CRM suite of products and Haystak's digital marketing solutions in their all-new website platform.

"Since VinSolutions acquired Haystak last year, we've been working diligently to combine our expertise and create best-in-class products for dealers," said Duncan Scarry, founder and general manager of Haystak Digital Marketing. "The VinSolutions CRM integration with the all-new website platform, combined with our ever-expanding suite of digital marketing solutions, allows Haystak to help dealers connect with customers, drive more engaged traffic to their showrooms and increase the return from their online marketing investments through better execution and measurement."

VinSolutions and Haystak Digital Marketing will debut the all-new website platform at the upcoming National Automobile Dealer Association convention in New Orleans, which begins today (Haystack's booth #2538 and VinSolutions booth #2427).   

The companies outlined what the new Haystak platform will offer dealers, as follows:

  • "Responsive" technology that automatically detects how shoppers access a dealership website, from a phone, tablet or desktop computer: The platform will offer shoppers access to a dealership’s website in a format specific to their device, the companies shared. 
     
  • Dynamic website content that is easy to design, edit and update: Dealers will be able to choose website designs from what the companies are calling an “extensive library of tests templates.” They will also have the option of working with Haystak on a custom design. Dealers will also have access to a content management center which provides dealers with complete control over all aspects of their website.   
     
  • Integrated search engine optimization and advanced reporting: Enhanced features include dynamic multi-dimensional SEO content creation, and advanced SEO reporting tools that "display the dollar value of SEO initiatives and track competitors' performance," the companies shared.
     
  • Personalization: The new website platform can dynamically change site content based on shopper's online behavior to offer the most relevant content for the user.
     
  • Comprehensive dashboard analytics: The new platform offers an array of analytics packages ranging from basic to advances, depending on a dealerhip’s needs.

"The existing integration of VinSolutions' CRM and website platform is one of the key features that dealers value and utilize to increase consumer engagement and return on investment," said Brian Skutta, vice president and general manager of VinSolutions.  "VinSolutions' dealers who choose to upgrade to the new platform will benefit from Haystak's digital marketing expertise while maintaining  the same integrated CRM functionality they have today, including our VinLens live website tracking."