DALLAS -

Vroom has launched a “Last Mile” hub in the Dallas area that gives customers in a 70-mile radius “a more customized driveway experience.”

The online retailer has offered vehicle delivery in the Dallas market since 2012, but is now offering more of a concierge-style service there through the hub, which is located in Euless, Texas.

Vehicles are delivered directly to the shopper’s driveway by a customer advocate using a Vroom-branded truck. The advocate demonstrates the vehicle to the buyer, as well.

Dallas has been a prime market for Vroom. The number of purchases by Vroom customers in the area climbed 16% from 2020 to 2021, the company said.

Looking at Vroom’s overall operations, it recently reached 1,000 Last Mile deliveries. Vroom logistics operations are led by Mary Kay Wegner, the company’s chief logistics officer.

Her team has added a new vice president of transportation: John Piatak, who previously headed up logistics at Carvana. Piatak manages the company’s delivery hubs.

“With our valued customers in mind, creating a more personalized driveway experience and rolling out more local hubs across the country has been a priority for us at Vroom and we’re excited to launch this offering in Dallas, one of the largest cities in Texas and home to the second most licensed drivers in the United States,” Wegner said in a news release.

“As we prioritize expanding the Last Mile experience nationwide, we’ll continue to grow and invest in our senior logistics team to support these efforts.”