Widewail’s new era gets rolling with addition of Dealerware’s Terrell as its first COO
Image courtesy of Widewail.
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Three months into its new era, Widewail has made another major change.
In what it called “a pivotal milestone”, the automotive reputation management and customer experience platform has hired its first chief operating officer, adding former Dealerware executive Melissa Terrell to lead the company’s efforts to scale its operations and expand internal infrastructure.
In a news release, Widewail said Terrell will help drive its next phase of growth and accelerate marketwide adoption of its Customer Intelligence Engine, a platform designed to turn customer feedback into actionable insights for dealerships.
Melissa Terrell
“Melissa is a rare leader who combines operational discipline with a deep appreciation for the voice of the customer,” CEO Cuyler Owens said. “Her commitment to building organizations that listen to their customers aligns perfectly with Widewail’s mission. Melissa’s leadership will help us expand the reach of our Customer Intelligence Engine and deepen the value we deliver to dealers and OEM partners.”
Terrell is the first major executive hire for Owens, who took over as CEO in December when founder Matt Murray stepped away from the role. Murray started the company with his wife Angi in 2017.
Terrell comes to Widewail after more than eight years with Dealerware in leadership roles including vice president of customer success, executive vice president of operations and, most recently, EVP of customer experience.
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Widewail said she worked closely with auto retailers, dealer groups and OEM partners to modernize fleet and loaner management, helping dealerships navigate changing consumer expectations and digital transformation across the retail automotive landscape, as well as streamlining operations and elevating customer experiences.
“Automotive retail is undergoing a profound shift,” Terrell said, “and the dealerships that thrive will be the ones that truly listen to their customers. Widewail’s Customer Intelligence Engine represents the future of automotive operations — transforming authentic customer feedback into the insights dealers need to make smarter decisions, strengthen relationships and build businesses that last.”
