Toyota Motor Sales enhanced its mobile shopping tool application Wednesday with the launch of mLot.

Shoppers can now take their iPhone or Android devices and scan VINs on new Toyota vehicles and pull vehicle information directly onto their mobile device, making it easier to request a quote and keep specific unit details on the phone.

The automaker indicated a version for BlackBerry is on the way.

The company went on to highlight mLot can give users the option to save the vehicle as a favorite, share favorites with friends via Facebook or e-mail, review key features, append photos and notes, request a dealer quote and compare their favorites to see how they measure up against each other.

Toyota emphasized the app along with the new mLot feature is meant to be an extension of the sales associate.

“The feature provides one data source and allows for a common language between dealers and consumers,” the automaker insisted. “The app also has the ability to go beyond the dealership and can be utilized by product specialists at auto shows.”

By design, Toyota contends its mobile properties exist to provide a seamless shopping experience for the consumer on their mobile devices. The company has a two-pronged mobile approach — mobile browser and the shopping tool app. Both solutions are specifically planned to allow consumers to research vehicles, find dealers and request quotes.

To date, Toyota contends it’s the only manufacturer with content available on three mobile platforms — the iPhone, Android and BlackBerry.

“This broad offering, coupled with Toyota’s comprehensive mobile strategy, allows consumers more choice in their experience,” OEM officials declared.

The app was first released back in early June at the iTunes store. By downloading it, users can access the full Toyota model lineup of 16 cars, trucks, hybrids, SUVs and minivans in all colors and at all trim levels.

Additionally, users can access competitor comparison data from R.L. Polk & Co.

“We saw a need within the market and sought to address it through the creation of mLot” explained Michael Nelson, interactive communications marketing manager for Toyota Motor Sales.

“By listening to our customers and understanding their shopping behavior, we were able to create a tool that facilitates an easier, more efficient shopping process,” Nelson added.

For more information on Toyota shopping tool app or any of the company’s mobile platforms, visit www.toyota.com/mobile.