Toyota launches its first vehicle subscription product

Image courtesy of Purdy Mobility.
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DALLAS –
Purdy Mobility, which operates Texas dealerships and offers mobility services such as subscription-based programs, has teamed with Toyota on the automaker’s first and only vehicle subscription product.
The product, called Subscribe + Drive Powered by Toyota, is an app-based service that introduces an option for customers seeking alternatives from owning or leasing a vehicle.
The companies say that as they continue growing in the mobility industry, the new product serves a new customer base.
Purdy Mobility has launched and is currently operating Subscribe + Drive out of its three Texas locations: South Toyota in Dallas, Huntsville Toyota, and Bryan College Station Toyota.
Subscribe + Drive is an evolution of YourDriveTexas that Purdy Mobility also operated.
Users can select a vehicle and schedule a delivery through the mobile app. The membership includes the cost of a vehicle, registration, insurance coverage and routine maintenance.
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This program has no long-term contracts and a one-time activation fee. Users can cancel at any time.
Members can switch between vehicles every 60-day period. Or, they can stay in a vehicle for as long as they choose.