TradeRev has jumped into the D.C. market.  

The company, which offers dealers a vehicle appraisal and auctioning system, is entering the greater Washington area through its partnership with Chantilly, Va.-based Pohanka Automotive Group.

All 17 of the D.C.-area Pohanka store will utilize TradeRev to remarket wholesale cars and use the platform to boost efficiency and overall sales volume. These stores will also be able to utilize various remarketing and financing services through ADESA and AFC.

(ADESA and AFC are KAR Auction Services subsidiaries. ADESA has a 50-percent stake in TradeRev) 

“Our new partnership with Pohanka Automotive Group, one of the oldest, most well-respected and forward-thinking dealership groups in the United States, provides a tremendous opportunity to change the automotive remarketing game in the greater D.C. area,” TradeRev chief executive officer Mark Endras said in a news release. “We are excited to work together with their team to not only enhance their sales and operations, but also to introduce the amazing possibilities technology like TradeRev offers.”

Pohanka president Scott Crabtree said: “The Pohanka Automotive Group has always believed in identifying strategies to operate faster, better, more effectively and more efficiently, which improves customer service and saves our customers time and money. Choosing TradeRev significantly enhances that commitment.

“With TradeRev’s most recent product upgrade and host of new features, we look forward to using TradeRev to generate more sales and quickly move inventory without having to leave our dealership locations," Crabtree went on to say.