LOS ANGELES and SANTA MONICA, Calif. -

Especially if you reside within the city limits, you can have beauty products, burritos or beer brought to your front door with just a couple of taps on your smartphone.

To help the service providers who need a vehicle to deliver those items, TrueCar and HyreCar announced a new partnership on Wednesday, targeting the car-sharing marketplace for ridesharing, food and package delivery services.

The companies highlighted that launch of the HyreCar Auto Buying Program powered by TrueCar addresses the vehicle purchase needs of drivers and owners that work in the mobility and transportation industry.

HyreCar said its Mobility-as-a-Service (MaaS) marketplace generates tens of thousands of potential automotive purchase and rental leads per month. The partnership will leverage TrueCar’s online vehicle research, trade-in, pricing and payment tools.

TrueCar explained its national dealer network of more than 14,000 stores now can assist HyreCar customers to acquire a new or used vehicle or to sell or trade-in their vehicle.

Additionally, the TrueCar partnership will support HyreCar’s Earn to Own program for qualified HyreCar customers.

“HyreCar customers rent, sell and buy vehicles. The TrueCar partnership offers a seamless way to address this significant market in a relevant and effective manner for dealers and customers,” HyreCar chief executive officer Joe Furnari said in a news release.

“Additionally, TrueCar helps create awareness that vehicle dealers can benefit from serving the Mobility-as-a-Service industry via HyreCar’s platform,” added Furnari, who also mentioned that the partnership will potentially grow to include special OEM offers and dedicated vehicle finance solutions.

Brian Allan is senior vice president at HyreCar and a former general manager at Galpin Motors. Allan described what the partnership could mean for stores.

“From a dealer’s perspective, I am excited about the TrueCar partnership because vehicle dealers are best suited to serve mobility customers and the entire dealer ecosystem benefits from this under-served customer segment,” Allan said.

Furthermore, TrueCar president and chief executive officer Mike Darrow elaborated about why the company is embarking on this partnership.

“We’re excited to make car buying easier for HyreCar’s car-sharing community and to help them in their journey to find a safe, reliable, and affordable vehicle that is not only used as a personal vehicle, but one that’s also used to earn their livelihood,” Darrow said.

“We are also very pleased to offer TrueCar dealer partners a new channel to sell and acquire vehicles through the HyreCar marketplace,” he went on to say.

The HyreCar Auto Buying Program can be accessed at https://hyrecar.truecar.com.