McLEAN, Va. –

NADA Used Car Guide is giving dealers another chance to learn how to use a tool to appeal to the youngest potential buyers — Generation Y.

NADA UCG is orchestrating a free Webinar at 2 p.m. ET on Tuesday titled, “Appraising Vehicles for Generation Y Buyers.” It’s going to be led by Stu Zalud, director of dealer services for NADA UCG. Zalud is responsible for presenting at industry events and contributing to the development of products and services to meet changing dealer needs.

This hour-long Webinar is intended to help dealers improve their customer’s trade-in experience, by having a good, clear appraisal process.

Zalud believes the Gen Y customer will account for 40 percent of the vehicle-buying population by 2012.

“Their mindset is changing the scope of the used car trade-in process,” Zalud stressed.

“This process heavily influences whether a customer will buy a new car from a dealer,” he continued. “Starting with a transparent trade-in process, based on current market conditions, goes a long way to ensuring satisfied customers and stronger dealer profits."

Zalud plans share strategies to help dealers:

—Understand the mindset of the Gen-Y consumer.
—Handle a used-car market that has turned transparent.
—Work with consumers who research trade-in values before coming to the dealership and arrive with incorrect information.
—Put key market data at your fingertips with appraisal tools, such as NADA AppraisalPRO.

After Zalud’s presentation, Webinar participants will have the opportunity to ask questions.

Zalud’s previous experience includes more than 30 years as a GM dealer in Cleveland and Hilton Head, S.C. Furthermore, he served on various NADA boards and as chairperson of both the Greater Cleveland and Ohio Automobile Dealers Associations. He also served a five-year term as a member of Ohio’s Dealer Licensing Division.

Dealers can sign up for the free Webinar here.