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BINGHAM FARMS, Mich. — The sixth annual Vincentric Best Value in America awards were unveiled late last week, and leading the way were Ford and Honda, each of which took home six segment awards.

Vincentric announced 35 vehicle category award winners Friday, and plans to reveal the four Advanced Fuel Technology awards (for compact, midsize, crossover, and crossover large premium categories) sometime later in May.

Among the segment winners honored so far, BMW, General Motors and Toyota each earned four awards.

Looking at leaders, Ford and Honda in particular, Ford was represented by winners in two full-size truck categories, the E150 van models (Full-size Passenger Van), the Mustang (Sports Car), the Lincoln MKS (Large, Premium Passenger Car) and Lincoln MKT (Crossover, Large Premium).

Honda, meanwhile, took top billing in the following categories: Subcompact (Honda Fit); Compact, Hatchback (Honda Element); Compact, Sedan (Honda Civic); Midsize, Sedan (Honda Accord); Crossover, Compact, Mid Level (Honda CR-V); and Minivan (Honda Odyssey).

"Vincentric's 2010 Best Value in America awards clearly demonstrate how improvement in factors that positively impact consumer value translates into sales success," suggested David Wurster, president of Vincentric.

"We've seen this in the past with Honda and Toyota," he added. "The new story for 2010 is how Ford, Hyundai and Kia have been able to apply this formula. All three of these brands are growing sales while providing class leading value."

The cost-of-ownership is determined by the following eight factors: depreciation, fuel, insurance, opportunity cost, financing, maintenance, taxes and state fees, and repairs.

Vincentric then applied a statistical model to determine the Best Value in America winners by figuring out which  models had lower-than-expected ownership costs based on their market segment and price.

Vincentric evaluated each model in all 50 states and Washington, D.C. It applied a range of annual mileage intervals and insurance profiles.

The list of segment winners is as follows:

Passenger Cars
Subcompact: Honda Fit
Compact, Coupe: Kia Forte Koup
Compact, Hatchback: Honda Element
Compact, Sedan: Honda Civic
Compact, Premium: Volvo S40
Compact, Advanced Fuel Technology: To Be Announced
Midsize, Coupe: Audi A5
Midsize, Sedan: Honda Accord
Midsize, Advanced Fuel Technology: TBA
Midsize, Premium: Volvo S80
Large: Toyota Avalon
Large, Premium: Lincoln MKS
Prestige: BMW X6
Convertible: Mazda MX-5 Miata
Convertible, Premium: BMW Z4
Sports Car: Ford Mustang
Wagon: Subaru Outback
Wagon, Premium: Audi A6 

Sport Utilities and Crossovers          
Crossover, Compact, Entry Level: Nissan Rogue
Crossover, Compact, Mid Level: Honda CR-V
Crossover, Compact, Premium: BMW X3
Crossover, Midsize: Hyundai Veracruz
Crossover, Midsize Premium: BMW X5
Crossover, Advanced Fuel Technology: TBA
Crossover, Large: Chevrolet Traverse
Crossover, Large, Premium: Lincoln MKT
SUV, Compact: Jeep Patriot
SUV, Midsize: Toyota 4Runner
SUV, Midsize Premium: Toyota Land Cruiser
SUV, Large: Chevrolet Tahoe
SUV, Large, Premium: Infiniti QX56
Crossover, Large Premium, Advanced Fuel Technology: TBA
Sport Utility Truck: Chevrolet Avalanche

Pickup Trucks   
Compact Pickup: Toyota Tacoma
Full-size Pickup, 1/2-Ton: GMC Sierra 1500
Full-size Pickup,Heavy Duty 3/4-Ton: Ford F250
Full-size Pickup, Heavy Duty One-Ton:  Ford F350

Minivan: Honda Odyssey
Full-size Passenger Van:  Ford E150 Vans