Auto Auction Holdings debuts new logo to ‘reinforce our passion’ for the industry
Image courtesy of Auto Auction Holdings LLC.
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Auto Auction Holdings has unveiled a new look.
The Florida-based company, which operates five auctions in the Southeast, has introduced a new logo, designed to reflect “AAH’s commitment to authenticity, accessibility and innovation” and symbolize its “dynamic role” in the auto auction industry.
In a news release, AAH said the logo features “simplified letterforms and a vibrant gradient,” and noted the angled lines in the top of the “h” have been modified to symbolize its commitment to never stop delivering exceptional service.
“Updating our logo isn’t about reinventing who we are as a company,” president Joaquin Muvdi said. “It’s about expressing our commitment to adapting to the needs of our buyers and sellers.
“We wanted to refresh the look without completely abandoning the classic three-letter design our customers are accustomed to, while also bringing in a fresh color palette that better represents who we are as a team. … It shows who we are and that service is what we do best.”
The company said it worked to align the new brand with its mission to deliver exceptional, personalized experiences for clients, offer lively and accessible marketplaces to buy and sell, and build lasting relationships and loyalty.
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“Our new logo reinforces our passion for the auto auction industry and will help establish a bolder presence with commercial remarketers and national dealers,” senior director of sales and marketing Tammy Swofford said.
