LAWRENCEVILLE, Ga. -

Black Book on Wednesday announced an agreement to be one of the trade appraisal resources for online car-buying platform GoGoCar.

GoGoCar will now be able to leverage Black Book appraisal and valuation data for its customers.

Powered by Black Book, GoGoCar will allow dealers to obtain accurate trade appraisal data on any vehicle offered during the customer car buying experience.

 “Our mission for GoGoCar is to offer the most simplified car-buying experience for consumers, which ultimately increases the chance for more sales at dealerships around the country,” said Stan Thomas, chief executive officer of GoGoCar.

 “Having access to vehicle appraisal data from a trusted resource such as Black Book strengthens this experience, and offers dealers the confidence that they are appraising cars and trucks at the right price,” added company founder Tony Urrutia.

“The proliferation of online car buying is becoming a more natural process through platforms such as GoGoCar,” said Jared Kalfus, senior vice president of sales at Black Book. “We’re pleased to be a key provider of vehicle valuation data, which will strengthen the opportunity for dealers to maximize profit potential on each sale.”