ATLANTA –

As vice president of commercial sales for Manheim since 2017, Holly Capps developed and executed a sales strategy that Cox Automotive says brought in almost $2 billion in annual revenue. The company said she grew business with key strategic clients.

On Monday, the company announced it has promoted Capps to senior vice president of Manheim sales.

In that position, Capps will lead the Manheim sales team in identifying each client’s unique needs. She and the team will bring a customized approach to meet clients’ specific business requirements.

Capps served as interim Manheim sales leader since July.

Capps was with Cox Media for 20 years before she joined Cox Automotive. Cox Media is Cox Communications’ advertising sales division, and there, Capps earned a reputation as a leader who brings results and transformation, according to Cox. That, according to the company, resulted in significant revenue growth for Cox Media.

In Capps’ new position, she and her team will work toward a goal of becoming a business partner for clients, according to Cox. In doing that, the team will provide full-service inventory services that Cox Automotive says will help clients more easily do business with the company.

She reports to Cox Automotive chief sales officer Tim McKinley.

“I’m pleased to welcome Holly as our new sales leader for Manheim,” McKinley said in a news release. “She has the depth of experience and leadership skills to propel Manheim even further in the future as well as help us continue to create a high-performing, integrated team to provide exceptional client service.”

Capps said, “I’m honored to lead Manheim’s dealer, commercial and consulting teams as we partner with our clients and our operations team to fuel client growth now and in the future.”

She added, “We are excited about the variety of solutions we can offer across all of the Cox Automotive brands that will enable our clients to be wildly successful.”