The pressure for carriers to quickly find and secure the right load is high. But too often, carriers get stuck in the daily grind of manually searching multiple load boards and entering the same load criteria over and over again.

That’s where smart load matching comes in.

This AI-powered tool is transforming how carriers operate, easing the load-matching burden for dispatchers and drivers alike, making it faster and easier to find the right load at the right time.

Here’s what to know about how to leverage this invaluable technology for meaningful results:

Smart load matching 101: The basics

Smart load matching uses AI, machine learning and historic behavioral data to recommend loads tailored to a carrier’s specific routes, equipment, and pricing preferences. It’s designed to replace the time-consuming processes of browsing load boards and calling brokers.

With a smart load board, carriers can log in, view a curated list of suggested loads based on their past moves and current location, and book loads in seconds. Carriers can also set up load alerts based on their preferences so they can be notified when a load meets what they’re looking for and is available for them.

Often without making a single phone call, it’s as simple as clicking a tab and seeing high-value matches tailored to regular routes. Carriers simply need to know that with smart load matching, they can easily load up and keep moving, making implementation seamless.

Eliminating manual work to make more efficient moves

For carriers, time equals profit. Hours spent searching load boards, re-entering criteria, and chasing down brokers can eventually lead to booked loads, but there’s a faster, smarter way. Smart load matching takes care of the heavy lifting, helping carriers find and secure high-value loads with less effort and more efficiency.

Specifically, when using smart load matching, carriers can cut load search times down from hours to minutes and avoid browsing and re-entering load criteria across platforms. They can also secure better-matched loads before competitors get to them, as well as eliminate the manual task of calling and emailing brokers.

Maximizing every mile and building trust among partners

Instead of juggling multiple load boards or making numerous calls to brokers, dispatchers can now find, bid, and negotiate loads directly within an all-in-one platform. By offering carriers personalized load suggestions, such tools cut down on double work and reduce the risk of human error.

And while speed is key to success in the movement of cars, trust is just as important. Smart load matching platforms can also enhance transparency to give carriers greater confidence in every load transaction.

By providing shipper ratings and documentation, and only suggesting trusted, vetted partners, these technology-powered platforms can significantly reduce the existing risks of fraud without adding extra steps to a carrier’s load-booking processes.

The road ahead for carriers, shippers and brokers

The core processes of finding and booking loads aren’t going anywhere, but how these tasks are accomplished is evolving through automation, personalization, and platform integrations.

Behind the scenes of every load, smart load matching tools analyze a carrier’s operational and behavioral data including preferred lanes, typical schedules, equipment types and trip patterns. These real-time insights help platforms present load suggestions, based not just on where a driver is, but where they’re going, how much space they have, and the routes they often run.

As this technology continues advancing, auto transport platforms may offer even more smart load-matching data, allowing carriers to make decisions based on revenue per mile, deadhead miles, and repositioning miles.

The results? Turning a carrier’s day-to-day operations into data-driven strategies that drive easier load booking, better decisions, and stronger profits.

Final thoughts

Smart load matching is not only easy to implement for quick results, it also offers carriers a faster, more efficient way of booking loads and getting paid. For carriers looking to book more loads with less time and stress, smart load matching is the way forward. It’s reshaping daily operations one match and one mile at a time.

Bek Abdullayev is the co-founder of Super Dispatch.