Copart works to serve buyers with diverse backgrounds
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DALLAS –
Saying that it is looking to improve the experience of car buyers who communicate in non-English languages, Copart has added auction sounds to its web site in five languages.
The auction sounds were previously available only in English, and Copart said its live auction sounds are now available in six languages at www.copart.com, www.Copart.ca, and www.CrashedToys.com.
Copart added auction sounds to its website in the following five languages: Spanish, Arabic, Russian, Polish and French-Canadian.
To hear the new audio cues, Copart members can join the company’s live auctions.
“We’re proud to have served buyers with diverse backgrounds since we were founded and are glad to continuously advance our technology to improve all our users’ experience with Copart’s online auctions,” Copart CMO/CPO Scott Booker said in a news release. “Copart is thrilled to pioneer innovative solutions that meet the needs of our buyers across the globe.”
