NORFOLK, Va. -

Dominion Dealer Solutions has released a new equity alert tool that’s meant to further empower dealers to pull in-service customers into the buying market.  

The company explained DealActivator can mine the store’s database for highly-qualified equity customers from sales and service, delivering data to the dealer daily.  Dealers can locate quality inventory at better prices, yielding higher gross and volume. 

Dominion Dealer Solutions contends this tool can offer managers an improved user interface as well as Conquest Customer. This new features can enable dealers to capture customer-specific details on people who did not buy their vehicle at the dealership but are utilizing the service lane.

The company said dealers now can better pull customers into the buying market and better keep target unsold customers within Dominion's equity mining technology.

Furthermore, officials said this new release also can benefit current dealers in terms of streamlined process, fewer clicks and more visually appealing, user-centric reporting.

“DealActivator’s Customer Conquest tool continues to enable dealers to target the service lane to mine current and unsold customers,” said Lyndsey Rodriquez, director of equity mining solutions at Dominion Dealer Solutions. “We are committed to helping dealers connect with unsold customers sitting in their service lane with targeted, cost effective communications.”

Rodriquez added DealActivator can provide competitive advantages to dealers by harvesting current customers from the DMS, creating a new sales initiative in the service drive and then delivering the best possible prospects by pushing customers into the market early. 

“DealActivator also makes contact with a retailer’s best customers by utilizing automated multi-channel messaging that sends pre-qualified buyers directly to the showroom, thus driving significant revenue and ROI,” Rodriquez said.