FLINT, Mich. -

Flint Auto Auction recently launched a newly designed website, a platform geared to bring information about the auction and its various departments, sale dates and vehicle inventory together in an easy-to-use, intuitive interface.

Management from the ServNet operation highlighted the front page of Flint’s new website provides a snapshot of the auction’s Wednesday sale, with a lane breakdown, featured consignors and direct links to inventory lists via AuctionEdge.

Flint AA president Bill Williams added the page also gives customers a bird’s eye view of upcoming sales and special events.

“Our new website puts a wealth of information about our auction at our customers' fingertips,” Williams said. “We talked with a number of customers to find out which tools they use most frequently when visiting our auction online, and we designed the new website make those tools easily accessible.”

Auction vice president John Luce indicated the new website has been live for just a few weeks, but the response to the new design has been very positive.

“Buyers and sellers appreciate being able to quickly identify sale events at the auction on the front page.” Luce said. “They can also easily find information about the various services we offer at Flint, along with contact information about members of our auction team who can help them.

“Customers can access the portal to AuctionPipeline directly from the front page, all the tools made available by AuctionEdge are just a click away,” Luce went on to say. “From vehicle searches and condition reports, to online buying and post-sale results, customers can access it all through www.flintaa.com.”

Flint Auto Auction has been serving dealers since 1953. Located north of the Detroit metropolitan area, the auction serves dealers in Michigan, Ohio, Indiana, Illinois and beyond.

In addition to dealer auctions, Flint AA also provide reconditioning, body and mechanical repair, marshaling and inspection services. The auction operates under the Auction Edge technology platform which delivers live auction lane bidding online and provides market reports of auction sale results and available inventory while allowing dealers to source vehicles from auctions nationwide.

Flint Auto Auction is a member of the National Auto Auction Association and uses the AutoIMS inventory management system. For more information about Flint Auto Auction, go to www.flintaa.com.

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