LAKE ELSINORE, Calif. -

Given the changing landscape in the wholesale industry with the use of multiple online sales platforms, the International Automotive Remarketers Alliance is hoping to level the playing field among consignors and remarketers through a whitepaper that outlines a set of standards for this growing element of the business.

“Multiple online platform selling is the use of an electronic hub to expose a vehicle to the most buyers possible. While this form of sale has been popular in a variety of markets, including the real estate and travel industries, it is unchartered territory for wholesale remarketers and consignors,” the organization noted.

“The IARA believes that, to be successful, the simultaneous listing of vehicles on multiple online sales platforms will require standardization of industry practices associated with the online selling of vehicles, specifically the standardization among auction start and end times.”

To access the IARA whitepaper, “Multiple Online Platform Standards,” visit this link.

The organization said it welcomes industry feedback; to provide your input, email IARA interim executive director Stephen Houston at stephen.houston@iaraonline.org.

For more information on the IARA, visit this link.
 

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.