RICHARDSON, Texas -

Multi-platform selling has been a hot topic at dealerships and auctions this year, a trend which Liquid Motors responded to with its “multi-launch” wholesale technology, trying to make it easier to list inventory on multiple online marketplaces.

Now, the company is responding to  “increased demand” for upstream vehicles from commercial accounts, officials say.

In response, Liquid Motors is expanding its “One Click Wholesale” service to include offerings for commercial consignors.

“Our initial thought was to offer this technology to independent auto auctions and retail dealers since they are currently multi-listing cars on the three major online wholesale platforms,” says Greg Lubrani, chief operating officer at Liquid Motors.  “Since introducing the service, the inquiries from commercial accounts have been overwhelming.  It is really exciting for us to be working with all segments of consignors and independent auctions, creating very strong strategic relationships within the industry.”

The “One-Click Wholesale” product is currently available to and being used by dealerships, independent auctions, financial institution, rental car companies and repo agencies.

“Liquid Motors will also be private labeling our product for several other entities within the industry and plans to add two additional online marketplaces to the service in the next 60 days,” officials shared.

Michael Daseke, chief executive officer of Liquid Motors, also commented on the tool:  “When we designed the system, we wanted to make it very efficient and flexible for the customer and industry partners.

“The system normalizes the data and distributes it out to the online marketplaces the consignors chose to market their vehicles on.  That’s where the complexity begins,” he concluded.

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