DALLAS -

Liquid Motors said Wednesday that it has rolled out a new tool that can help dealers improve inventory control and merchandising.

Wholesale Max allows dealers to set up auto-launch rules to major online wholesale marketplaces for the vehicles they want to sell, based on age of the unit and other metrics.

Dealers only have to pay when a vehicle successfully sells on one of the marketplaces.

“Liquid Motors is excited to provide a wholesale merchandising service to dealers based on the success the dealer achieves with the service.” said Greg Lubrani, chief operating officer at Liquid Motors.

“Wholesale Max is a win-win-win for the dealers, the online wholesale marketplaces and Liquid Motors,” he added.

Dealers can also configure pricing rules based on various data points and can override pricing for particular units.

Wholesale Max can also be used to launch fresh trades that that a dealer does not plan on reconditioning and retailing to the online wholesale marketplaces.
 

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