ATLANTA -

Through a new program, Manheim is expanding and enhancing protection of digital purchases.

The program is called Digital Buyer Protection, and Manheim says it will help dealers buy more confidently online.

The program applies across all of Manheim’s digital platforms and expands coverage for vehicles with condition reports for damaged items not previously covered.

Examples of those items would be undocumented exterior issues and glass.

Manheim also said it is aligning arbitration policies across platforms. That can make things easier for dealers, the company said, adding that it seeks to make digital purchasing easy, efficient and intuitive.

According to the company, that ultimately creates what it describes as a fully connected client experience across the Manheim Marketplace.

“When buying online, dealers need to be able to trust both the accuracy of condition reports and that Manheim will make it right if an issue arises,” Whitney Gerkin, Manheim senior director of digital enablement, said in a news release.

Gerkin also said, “The new Digital Buyer Protection Program is a significant step to increase trust — going above and beyond the industry standard to give our clients the utmost confidence when they click to buy.”

Manheim describes the Digital Buyer Protection as a new umbrella offering that reiterates its commitment to protect digital buyers purchasing on OVE.com, Simulcast, Manheim.com and Manheim Express.

The program boosts the number of items eligible for arbitration on digital condition reports that result from inspections performed at a Manheim location or by a Manheim Express Concierge, specifically in four new categories:

— Exterior: Undocumented visible exterior damage, unacceptable undocumented paintwork, or missing exterior equipment

— Glass: Undocumented glass damage

— Interior: Undocumented visible interior damage or missing interior equipment

— Tires: Tread depth, major misrepresentation (off by 2/32 or higher, resulting in 4/32 or below)

Digital Buyer Protection covers damage items that meet a minimum of $150 per item and add up to $600 or more within one of the four categories.

The company also said the recently announced Manheim Express Concierge Inspection Guarantee offers even more coverage on vehicles inspected by a Manheim Express Concierge. That includes mechanical and structural items.

With the Concierge Inspection Guarantee, Manheim agrees to arbitrate on behalf of the seller for claims on items related to the Concierge-generated condition report.

Manheim said it is making the arbitration process easier, simplifying and aligning arbitration policies across its digital platforms.

That helps ease the process for dealers making post-purchase decisions.

The Digital Buyer Protection program applies to vehicles purchased online with condition reports performed by Manheim employees, contractors or agents.

It is limited to claims for covered Items. Claims must be made during buyer’s arbitration window.